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The University of the Arts ("UArts" "the University") is committed to protecting the privacy of our Web visitors. To that end we have implemented and will enforce the following policy.

About the Information We Collect
The data and information we collect through our website is used only to help the University achieve its educational mission. It is our policy to collect and store only the personally identifying information that visitors to our website knowingly provide.

From Casual Website Visitors and General Users
We do not collect any personal information from casual visitors browsing our website. When you use the public areas of our website you are doing so anonymously.

Like most standard website servers, we use log files. For each visitor to our website, our web-server automatically recognizes only the visitor's IP address (domain name), but not the email address (where possible). We collect and use IP addresses (domain name) from the log files for internal and marketing purposes to analyze trends, administer the site, track a visitor's movement on the site (number of hits on the site, pages accessed, etc.), and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information.

We utilize Google's and Facebook's remarketing, which is a technique that allows our ads placed on other sites to be presented to you in a more interest-based way. We also utilize FullStory to better understand how our visitors are using our site and how we can improve that experience (see "Cookies" below).

We do not collect the email address of visitors to our website unless they communicate with us by email or post in our chat areas. We, however, sometimes collect information volunteered by the visitor, such as survey information and/or site registrations.

From Our Donors, Students, Chat Room Participants, Store Customers, Job Seekers and Interactive Users
If, while visiting our website, you order from our School Store (UArts Store), register for class, apply for or ask about job opening (Jobs@UArts), make a donation, submit a question or request other information from us, you may be asked to provide certain information to us. In all cases this information is submitted voluntarily. In most cases, the University asks for a resume in response to an inquiry in reference to a job posting (Jobs@UArts). The University generally asks for name, title, organization name, address, telephone, and email when you request information from us.

If you're making a purchase or donation, you may be asked for credit card information in order to complete your transaction. UArts has contracted the services of various third party vendors to process credit card transactions submitted online. The University does not retain or have access to your financial information and these vendors do not share your credit card information with us.

We also collect the email addresses of those who communicate with us via email and of those who make postings to our chat areas.

Third Party Collection
Some information is collected on our behalf by third parties in order to provide some services to our visitors. To the extent that this is done and such third party has a privacy policy, we encourage you to read over their privacy policies when on their sites.

Customer/Donor Lists
Our customer lists and donor lists are not for sale. When you visit the University store on our website or become a donor of the University, your name and mailing information will not be sold to a commercial organization.

We use "cookies" (or "anonymous identifiers" where cookies are not available) to store visitor preferences and provide aggregate information about visitors' behavior on our site. Cookies are small bits of code that are sent to your browser when you connect to a website that allow us to identify your browser when you return to the site. The University does not use cookies to track any personally identifiable information about you.

Use of both first-party and third-party cookies also enable us to employ Google Analytics Demographics and Interest Reporting. This provides us with aggregate demographic information about our visitors that we can use to better tailor our content. If you do not wish us to track you in this way, you may opt-out of our Google Analytics tracking. Note that cookies must be enabled and that this will opt you out of Google Analytics tracking on this site only. If you wish to opt out of Google Analytics tracking for all sites, you may visit Google's opt out page.

We also use cookies to enable our Facebook and Google remarketing campaigns (see above) to serve you our ads placed on other sites based on your past interactions with our site. If you wish to opt out of this ad tracking, you may visit Google's Ads Settings and visit the Digital Advertising Alliance's site to opt out of Facebook remarketing. Note that this will not stop you from seeing ads, but it will prevent those ads from reflecting any of your activity on our site.

FullStory cookies allow us to record actions on our site such as links clicked, any non-sensitive text entered and mouse movements, as well as more typical information such as browser type and the ISP you use. If you wish you may opt-out of this tracking; but before you opt out, please consider that the purpose of FullStory tracking is to help identify areas on the site that may not work well for you and so allow us to improve your experience on our site.

Use of Information Gathered
The information we collect is used by us to contact visitors for informational purposes as requested by the visitor; used to provide some types of on-line services; used to improve the content of our website; and, in the case of donors and alumni/ae, used for further solicitation purposes.

If you supply us with your postal address or email address on-line you may receive periodic mailings or emails from us with information on new products and services or upcoming events. If you do not wish to receive such mailings or emails, please let us know by calling, emailing or writing to us as described below under Contact Us.

Persons who supply us with their telephone numbers on-line will only receive telephone contact from us with information regarding the programs or other areas in which they have expressed an interest on-line. Donors and alumni/ae may receive occasional calls soliciting their participation in various fundraising activities. If you do not wish to receive phone calls from us, please let us know by calling, emailing or writing us as described below under Contact Us.

Notice of Change in Information; Gathering/Use Practices 
From time to time, we may use visitor information for new, unanticipated uses not previously disclosed in our Privacy Policy Statement. If our information practices change at some time in the future we will post the policy changes to this Privacy Policy Statement on our website to notify you of these changes and provide you with the ability to opt out of these new uses. If you are concerned about how your information is used, you should check back at our website periodically.

Visitors may prevent their information from being used for purposes other than those for which it was originally collected by calling, emailing or writing us as described below under Contact Us.

Correction of Information Gathered 
Visitors can have information previously gathered from them corrected by calling, emailing or writing as described below under Contact Us.

This website contains links to other sites. Please be aware that the University has no control over and is not responsible for the contents or privacy practices of such other sites. We encourage our visitors to be aware when they leave our site and to read the privacy statements of each and every website that collects personally identifiable information. This Privacy Statement applies solely to information collected by this website.

Contact Us 
If you have any question, complaint, or comment related to this Privacy Policy Statement, please contact the University's Privacy Officer as follows:

We can be reached by postal service at:
University Privacy Officer
Office of Advancement
The University of the Arts
320 South Broad Street
Philadelphia, PA 19102

We can be reached via email at info@uarts.edu or you can reach us by telephone at 215-717-6411.

Effective Date
This policy became effective August 26, 2004. It was updated June 24, 2007; August 21, 2012; September 18, 2012; June 25, 2014; September 19, 2014; October 15, 2014; May 26, 2015 and was last updated January 6, 2016.