Swan by Elmira Deldari MDes '19
Student Project

Product Design (MDes)

Design Name

Primary Function
Magazine Rack

Open swan wings were literally the main inspiration behind this design. The beauty and elegance in a posture of a swan with open wings has been visually represented through the curved sidewalls of this sophisticated magazine rack. The organic and minimalistic approach in design of the magazine rack would create a delight and warm feeling in any user.

Unique Properties/Project Description
The simple bottom plywood acts as a base for storing magazines; two wing-shaped plywood sidewalls serve as lateral support for the stored magazines. Furthermore, each of the wings offer different functionalities. One of them can be used as a small table and the other one can be used for bookmarking.

Magazine rack table with a reasonably optimal size which makes it easier for consumers to bookmark their magazine or book while relaxing or studying.

Project Duration and Location
The project started in September 2017 and the final product was manufactured in February 2018

Production/Realization Technology
Molding, Laser cutting CNC, Plywood

Specifications/Technical Properties
H 550 x W 350 x L 720 (mm)

Magazine rack, Table, Bookmarking, Swan, Organic

Research Abstract
A multitask magazine rack designed with the open wings of a swan as the main inspiration behind it. This design was based on user behavior. Often, a reader needs to bookmark a book or a magazine. This design addresses the need by employing the tiny slots on the end of one of the wings. In addition, adding a small table section on the end of other wing leads to a higher level of efficiency.

A novel, minimal and organic design of a magazine rack where the form follows the function.

Image Credits
Elmira Deldari/Marzieh Hami

Copyrights belong to Ela Design (Elmira Deldari), 2018

A' Design Award Winner
In 2018, Elmira Deldari won the Silver A' Design Award in the Furniture, Decorative Items and Homeware design category for her project Swan Magazin Rack.