Web & Digital Communications Data Policy

This Web and Digital Communications Data Policy discloses the privacy practices for www.uarts.edu, the main University of the Arts (UArts) website, the university’s digital marketing and communication practices, and data. Other UArts units and affiliates may have separate privacy policies. By using this website, you are consenting to our collection and use of information in accordance with this Website Privacy Policy.

We will not distribute, sell, or authorize any third party to use your personal information without your permission.

What information do we gather about you?

We and our third-party vendors collect certain information regarding your use of www.uarts.edu, such as your IP address, device, and browser type. Your session and the pages you visit on www.uarts.edu will be tracked, but you will remain anonymous. We might use your IP address to identify the general geographic area from which you are accessing our website. We connect data from different systems but do not link IP addresses to any personal information. We may also collect other information as described in this policy.

What do we use your information for?

We use the information you share with us voluntarily for systems administration purposes, to track user trends, and for the other purposes described in this policy. If you send us an email, the email address you provide may be used to send you information, respond to inquiries, and/or other requests or questions. We will not distribute, sell, or authorize any third party to use your email address without your permission. User information may be shared with third parties only to the extent necessary to provide and improve web services or other communications to our website visitors. For example, we use third parties such as Facebook and Google to generate reports on site usage, web traffic, user behavior, and user interests in order to optimize our website. We prohibit any of these third parties from using or sharing user information for any other purpose. We may also provide your information to third parties in circumstances in which we believe that doing so is necessary or appropriate to satisfy any applicable law, regulation, legal process, or governmental request; detect, prevent or otherwise address fraud, security, or technical issues; or protect our rights and safety and the rights and safety of our users or others.

How is this information collected, and how can you opt out?

Google and other third parties may use cookies, web beacons, and similar technologies to collect or receive information from this website and elsewhere on the internet and use that information to provide measurement services and target ads. For more information on Google Analytics, consult their terms of use, privacy practices, and ads settings. You can opt out of the collection and use of this information through tools like the Network Advertising Initiative opt-out page.

If you are receiving text messages from us and wish to stop receiving them, simply respond with either “STOP” or “UNSUBSCRIBE” to the number from which you received the message. Once we receive your message, you will no longer receive text messages from us.


Cookies are small files that are stored on your computer (unless you block them). We use cookies to understand and save your preferences for future visits and compile aggregate data about site traffic and interaction, so we can offer better site experiences and tools in the future. You may disable cookies through your individual browser options, or you can opt out of the collection and use of this information through tools like the Network Advertising Initiative opt-out page.

Other Websites & Cookies

This website may contain links to other websites. We are not responsible for the privacy practices or the content of such websites.

Cookies may be set by parties other than us. These “third-party cookies” may, for example, originate from websites such as YouTube, Twitter, Facebook, Soundcloud, or other social media services for which www.uarts.edu has implemented plug-ins. Since the cookie policies of these sites change over time, you should determine their policies by visiting the privacy policy pages of these sites directly.

Information Protection

This site has reasonable security measures in place to help protect against the loss, misuse, and modification of the information under our control. However, no method of transmission over the internet or method of electronic storage is 100% secure.

Text Messaging

Our web data collection forms may collect mobile phone numbers for the purposes of communication and ask for consent to communicate via text messaging using that number. By providing us with your mobile phone number and opting in to receive SMS messages, you consent to the use of SMS messages for the purposes outlined in this policy. You may opt out of receiving marketing and promotional messages at any time by replying “STOP” or following the instructions provided in the SMS.  

We may use SMS messages to communicate with you for various purposes, including, but not limited to, account-related updates, transaction confirmations, security alerts, service notifications, application status, or marketing and promotional messages.  The frequency of SMS messages may vary depending on the type of communication. We strive to send messages only when necessary and relevant to your use of our services. Standard message and data rates may apply when receiving SMS messages. Your carrier may charge you for each message received. Check with your mobile carrier for your plan details.

We take appropriate measures to ensure the security and confidentiality of SMS messages. However, SMS messages are transmitted over mobile networks, and we cannot guarantee the security of information during transmission.

As with all personal data we collect, we use it for internal purposes only. UArts will share the data with third parties only for the purposes of UArts-related initiatives and will never share mobile numbers or any other personal data to third parties for any other reason, unless required by law.

Changes to this Policy

This policy may be amended from time to time. Any such changes will be posted on this page and reflected in the revision.

Last Revision

January 2024

Contact Us

If you have any questions, complaints, or comments related to this Web and Digital Communications Data Policy, contact marketing@uarts.edu.