Brian | University of the Arts

Faculty

Interaction Design (BFA)

Ohio-born and Philadelphia-based, Brian Yetzer started his professional art career painting murals in his hometown of Shelby, Ohio.

Biography

A pioneer in computer graphics, 3-D animation and multimedia design, Yetzer worked as a 3-D visualization artist and multimedia designer for a Danish company, producing internationally touring museum exhibitions. In that role, he produced interactive content for Dali: Mind of a Genius, which premiered at the National Museum of Denmark in Copenhagen; an immersive Quest for Immortality: Treasures of Ancient Egypt; and other exhibits that have been shown in China, Europe and the Americas.

His work has appeared in The New York Times, The Philadelphia Inquirer, Geekadelphia and Technical.ly Philly and broadcasted on CBS, NBC and Fox, as well as published in books such as Lightning Strikes: Timeless Lessons in Creativity from the Life and Work of Nikola Tesla and the Serbian-published Tesla.

Experience

Yetzer is president of Yetzer Studio, a company specializing in interactive augmented reality (AR) experience design, which connects the physical to the virtual.
His internationally recognized work features Franklin Institute’s Terracotta Warriors of the First Emperor, for which his team produced one of the world’s first and finest examples of augmented reality object tracking, bringing 2,200-year-old Chinese terracotta warriors to life.
As the former director of art and education for The Tesla Science Foundation, Yetzer created the world’s first AR app to honor Nikola Tesla, which premiered during the Tesla Memorial Conference in New York City.
Yetzer Studio also created one of the first interactive AR murals in Philadelphia for the Philadelphia Insectarium and Butterfly Pavilion.
A leader in interactive augmented reality experience design, Yetzer frequently presents and exhibits his company’s work during Philly Tech Week, Augmented World Expo, and other technology and art events.
He has taught university-level classes in 3-D modeling and animation, motion graphics, image manipulation, vector graphics and game design for over 20 years, while co-developing the extended reality (XR) curriculum for the Computer Science program at Delaware County Community College in Media, Pennsylvania.
Currently an associate professor of Illustration at UArts, his mission is to educate and inspire using AR, VR, projection mapping and interactive animation technologies.
Yetzer earned a Bachelor of Fine Arts in Computer Art, with a minor specialization in Graphic Design, and a Master of Education in Career and Technology Education from Bowling Green State University, Ohio.
When he is not producing AR content or teaching, Yetzer enjoys creating digital art, 3-D printing and electronic music.