Director for Web & Digital Strategy

JOB TITLE: Director for Web & Digital Strategy

DEPARTMENT:  Marketing

REPORTS TO:  Assistant Vice President for Enrollment Marketing


Reporting to the AVP for Marketing, the Director for Web and Digital Strategy develops and implements the University’s web content strategy on an ongoing basis, focused on marketing communications, email software management, web optimization, online brand presence, and brand and message continuity. The director also engages in strategic website and online advertising analytics planning, implementation and analysis, and is responsible for University of the Arts’ institutional website and its content.

Essential Duties & Responsibilities:

  • Partner with marketing leadership team to devise digital content strategy for reaching prospective student audiences
  • Serve as primary web editor and production manager for all website content, liaising with units across campus to ensure the website stays up to date and relevant, as well as aligns with enrollment goals
  • In partnership with supervisor and marketing leadership team, identify web development priorities and liaise with vendors to project manage their execution.
  • Assures quality of the website and other digital marketing assets and helps to coordinate web content with strategic communication strategies and tactics for University projects and initiatives
  • Works with content producers to produce and post engaging, shareable content that spotlights the University’s unique competitive positioning
  • Proactively creates and maintains web content to promote and advertise the University and its programs, faculty, students and alumni
  • Executes day-to-day website content updates
  • Working closely with Admissions, provides website optimization suggestions and tests ideas to drive enrollment growth
  • Performs strategic website and online advertising analytics planning, implementation and review, in particular as they relate to enrollment marketing
  • Tracks and reports on website analytics, testing and engagement, and user experience analysis
  • Proactively analyzes the effectiveness of the site and digital communications as related to key performance indicators and critical analytics on an ongoing basis, recommending appropriate changes when necessary
  • Closely follows the latest trends in online measurement and advertising
  • Initiates innovative suggestions for digital marketing efforts and analytics, including online advertising and email marketing.

The above statements are intended to describe the general nature and level of work performed by the incumbent; they do not purport to describe all functions.  Incumbent may be assigned other duties, and the essential functions may change from time to time as necessary.


  • A Bachelor’s degree is required, preferably in web development or content management, with an emphasis on digital marketing. An equivalent combination of education and experience considered.


The Director of Web and Digital Strategy role requires an individual who understands project management, branding, web development and digital marketing—particularly as they relate to enrollment—who is able to manage the communication of the university’s brand and bolster its position in the marketplace, and who is thoroughly versed in content development and project management.

  • A minimum of three to five years’ relevant experience
  • Experience in the higher education sector and/or digital marketing preferred

 Competencies, Knowledge, Skills & Abilities:

The Director of Web & Digital Strategy has a combination of technical experience; excellent written and interpersonal communication skills; and a fundamental understanding of content management systems, web-based marketing and branding, and web analytics.

  • Expertise in Drupal, HTML and related web platforms and programs
  • Up to date on the latest trends and developments in website effectiveness and management, including SEO, responsive websites and mobile optimization
  • Familiarity and experience with Google Analytics and similar analytics platforms
  • Strong understanding of visual storytelling, branding, web and digital marketing—particularly as they relate to enrollment
  • Ability to think strategically about the University’s brand identity and marketing strategies
  • Experience in the higher education sector and/or digital marketing preferred
  • Ability to collaborate and work within a team environment
  • Ability to work both independently and as a team member
  • Collaborative approach to project management and participation

Supervisory Responsibility:

  • Oversees one full-time content producer and work-study students as necessary

About The University:

University of the Arts’ mission is simple: to advance human creativity. Established in 1876, UArts believes creativity is the most essential skill for success in today’s society and has educated generations of groundbreaking artists, performers, designers and creative leaders for more than 141 years.  After being granted university status in 1987, University of the Arts became the largest institution of its kind in the nation, offering programs in design, fine arts, media arts, crafts, music, dance, theater and writing. It now features 30 undergraduate arts majors, 15 graduate programs and the nation’s first PhD program in Creativity. UArts is also home to innovative centers across disciplines, including the Center for Immersive Media, Lightbox Film Center, Philadelphia Art Alliance and Rosenwald-Wolf Gallery. Learn more about UArts.

TO APPLY: Interested, qualified applicants should submit letters of application and resumes to the Human Resources Department via email to Please ensure job title is in the Subject line.

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