Branding Identity Guidelines

Web Request form

Use this form to

• Share and update content for program pages
• Request a new page
• Request changes or redesign of existing pages
• Fix errors, update incorrect content, or remove old content
• Create a Shortcut URL

Note: All changes to degree program pages are subject to approval by the Marketing team.

Request Access to Update Web Content for Yourself or Your Department

If you or your department would you like to update content on the website, contact marketing@uarts.edu. A member of the digital team will contact you to train users on updating the website.

Faculty Bio Form

Use the faculty bio form to submit a new or updated faculty bio for use on uarts.edu and other marketing materials.

Design Request Form

Use this form to

• Request and provide content for design projects including email, event signage, slideshow, or print items (i.e., postcard, flier, poster, booklet, event program, directional signage).
• Request and provide content for multiple design components of larger campaigns.

Need branded merchandise?

In order to present a cohesive brand language, all merchandise is curated through a rigorous quality-control process. Remember to contact brandedmerch@uarts.edu for your branded merchandise, apparel, and accessories.

Business Card Request Form

Submit the completed form to Human Resources. Business card requests must be approved by Human Resources before they are added to our production queue.

Name Tag Request Form

Use this form to request a branded, magnetic name tag.

Name tags and business cards are ordered about once a month, depending on the number of requests. Allow four to six weeks for the production, printing, and delivery of your name tag or business card. All requests are subject to approval, and submission of these forms does not guarantee the work will be completed.

News, Event, & Social Media Request Form

Use this form to

• Share a newsworthy event, student/alumni/faculty success story, or any happenings at UArts.

We can’t promise that everything will be featured, but we’re happy to work with you to brainstorm the best ways to promote what you share.

Photo & Video Request Form

Use this form to

• Request photography/video coverage of an upcoming university event.
• Schedule headshots for yourself or a department.
• Suggest a video project that supports recruitment efforts by showcasing a student, faculty, alumni, or other UArts success story.

Photography and videography requests are handled on a case-by-case basis. Submitting a request does not guarantee that Marketing can provide resources. Marketing maintains a list of recommended photographer and videographer vendors, linked from the request form.

Accessing or Submitting Existing Photo & Video Content Many photos and videos on a wide range of subjects are available via our digital asset management system, Bynder, which stores and organizes all our photographic and brand assets. We are limited to a certain number of seats and will not be able to give accounts to everyone. To request access, email cgiamo@uarts.edu.

Social Media Registration Form

Use this form to

• Register a new social media account
• Register an existing social media account
• Request a social media icon or logo

Social media accounts require ongoing maintenance and must adhere to the university’s social media guidelines and brand standards and must be registered with Marketing.

Submit a HelpDesk ticket.

Faculty, staff, and other directory records are maintained by the Provost Office or Human Resources, respectively. To fix errors in directory listings (i.e., contact information or title changes), submit a HelpDesk ticket.

All events published to uarts.edu are built using 25Live, the event management system maintained by the registrar’s office. If you have a specific event you’d like promoted on the Featured Events Calendar, log in to 25Live and make your request through the system. Email registrar@uarts.edu if you have any questions.

For a number of years after being granted university status, the internal standard was to always capitalize “the” prior to “University of the Arts.” The current standard is that “the” should always be eliminated. (“University of the Arts is located on the Avenue of the Arts”).

In mid-sentence, titles are generally not capitalized if they stand alone (“The new program will be run temporarily by the dean, with assistance from her chief of staff”). When referring to academic programs or administrative departments, only the name of the unit is capitalized (“The Photography program hosts two events this week”; “Please contact the Human Resources department for more information”). The exception is when referring to units such as the President’s Office or the Office of the Provost.

When referring to the institution, the word “university” should be lowercase (“The project is a joint effort of the university and several external agencies.”). The institution’s full name should always be used on first reference; on second reference, the abbreviation “UArts” may be used.

UArts uses the Oxford comma. Also known as the serial comma, it is the comma used after the next-to-last item in a series. “She bought boots, a shirt, and some fish” is an example of the Oxford comma.

Capitalization can cause confusion. For an individual’s title, the AP rule is straightforward: if the title comes just before the person’s name, capitalize it (“The opening speech was given by Ohio Senator David Smith”). If the person’s title comes after the individual’s name, it becomes a description rather than a title, and is written in lowercase (“David Smith, the Ohio senator, gave the opening speech”). In mid-sentence, titles are generally not capitalized if they stand alone (“The new program will be run temporarily by the dean, with assistance from her chief of staff”). When referring to academic programs or administrative departments, only the name of the unit is capitalized (“The Photography program hosts two events this week”; “Please contact the Human Resources department for more information”). The exception is when referring to units such as the President’s Office or the Office of the Provost. 

At UArts, we have a specific nomenclature for student and alumni degrees and years. For those who have graduated, the structure is:

Jane Doe BFA ’97 (Acting)

If an individual has multiple degrees from UArts, it is:

Sara Smith BFA ’87 (Painting), MFA ’89 (Printmaking)

For those who are nondegree alumni, which is defined at UArts, as at many other schools, as having attended here for at least one year, the year is governed by the graduation year of the class with which the individual entered, and no degree is listed:

John Jones ’97 (Graphic Design)

For current students, the structure is:

Tom Brown ’19 (Creative Writing)

In the case of current students, no degree is listed because none has yet been attained.

AP Style calls for single spaces between sentences in the same paragraph.