As a founding Principal and Creative Director of the New York City-based agency, Ideas On Purpose (IOP), John is responsible for creating and managing ongoing brand expressions for clients, particularly when it comes to communicating complex ideas. For more than 25 years, his expertise in typography and information design has influenced branding systems, websites and annual and social responsibility reports for Fortune 200 corporations to leading nonprofits and foundations including: Stanley Black & Decker, Kellogg’s and United Technologies, to Memorial Sloan Kettering, the Robert Wood Johnson Foundation and the TB Alliance.
Prior to IOP, John was the art director for Architecture Magazine and assisted in the design of Edward Tufte’s Visual Explanations. He is a member of the AIGA and also served for three years on Appleton Coated’s National Design Council, helping to guide the company on trends in the paper and the printed communications marketplace. His work has been published in ID Magazine, Communication Arts, Graphis and others.
John holds a BFA in Graphic Design from the University of the Arts and an MFA in Graphic Design from Yale University. John is a member of the AIGA and has served on Appleton Coated’s National Design Council where he helped guide the company on trends in the paper marketplace. He resides in Dumbo, Brooklyn.