Anthony Guido

Associate Professor

MS, Blekinge Institute of Technology
BSID, Ohio State University

Contact Info

School of Design

Terra Hall 502

Tony Guido is a hybrid practicing industrial designer and design educator focused on transformative products, services and systems. As associate professor and program director in the graduate and undergraduate design programs at University of the Arts since 1995, Guido works in the development of creative, human-centered design tools and methods for learning how to learn in a rapidly changing world. 

Guido grew up in a wonderfully creative, yet practical, Air Force family setting. With a mother who was an artist and art educator, and a father who was a pilot and flight instructor, the family was always on the move around the U.S. Guido was on his way toward an aeronautical engineering career when he found industrial design at the Ohio State University (OSU) and merged his artistic and pragmatic interests. After graduating from OSU’s Department of Industrial Design in the early ’80s, he moved to Stuttgart, Germany, to begin a dual career working at the intersection of design education and industrial design practice. 

While working as a designer, Guido also taught and lectured in industrial design programs at California College of the Arts San Francisco; ArtCenter College of Design, Los Angeles; Parsons School of Design, New York City; the Ohio State University, Columbus; and the Staatliche Akademie der Bildenden Künste in Stuttgart, Germany. 

Guido’s primary design focus areas are

  • regenerative whole systems design and design thinking;
  • participatory co-design and development;
  • product, service and systems design;
  • design for ecological, social and economic optimization;
  • strategic sustainable development; and
  • low-impact materials and manufacturing processes.

As a tenured associate professor and alternating program director of Industrial Design at UArts, Guido has taught across all levels and course types of undergraduate and graduate industrial design; supervised graduate thesis projects and research; and served as program director for undergraduate and graduate programs, with a primary focus on sustainable design and social design. 

Since earning a Master of Science degree in Strategic Leadership Toward Sustainability (MSLS) from the Blekinge Institute of Technology in Karlskrona, Sweden, in 2012, Guido has been exploring deeper, whole-system aspects of permaculture design and social design in his design practice and business ventures.

In addition to his full-time teaching at UArts, Guido has had extensive professional experience, including as 

  • a recent founding member and chief designer at a social impact organization called the Broad•Side Collective.
  • permaculture educator, design principal and business partner at the Urban Permaculture Lab in Philadelphia.
  • design principal at [ id:tg ] Industrial Design : Tony Guido, his eponymous whole systems design,  strategic product design and development agency.
  • former founding partner and co-director of grow-design, a bicoastal Sustainable to Restorative™ industrial design firm that operated offices in Philadelphia and Los Angeles.
  • operated Parallel Product Design and Development for several years, for which he provided industrial design consulting for a variety of telecommunications, personal computing and consumer goods industries in the San Francisco Bay Area, the Silicon Valley area and Philadelphia. 
  • founding partner and design principal of the industrial design studio [ that ], located in San Francisco, where he worked with a similar list of international clients, high tech industries and consumer product companies.
  • founding faculty member of the California College of the Arts Industrial Design Department. 
  • one of the five original members to establish the first U.S. frogdesign office, where he started his career as a designer and design director working for international clients.

Explore Tony Guido’s website.

Broad•Side Collective
Urban Permaculture Lab
Awards & Accolades

  • U.S. Environmental Protection Agency Cradle to Cradle e-Packaging Competition Design Innovation Award
  • Blekinge Institute of Technology full-tuition scholarship, Karlskrona, Sweden
  • D&AD: UK Design and Art Direction 1st Place award winner, Graduate Project Work Excellence: Faculty Advising
  • University of the Arts faculty development awards
  • Philadelphia EcoDistrict Project (Spring Garden Philadelphia) 
  • EcoPod Green Building Panel Development
  • International Contemporary Furniture Fair, New York City Best of Show Award - Academic Exhibitions 
  • University of the Arts Industrial Design department: Future Domestic Landscape Show
  • University of the Arts Industrial Design department: Student Furniture Prototypes Show
  • Academic fellow of the Partnership for Academic Leadership in Sustainability, a 33-member consortium of AICAD (Association of Independent Colleges of Art and Design) schools