photo of Priscilla M. Luce
Honoree

President, The Albert M. Greenfield Foundation

Since 2003, Priscilla M. Luce has advised arts, cultural, and other nonprofit organizations facing times of challenge and transition in developing high-leverage strategic plans designed for growth.  

Her broad background includes virtually all aspects of arts and nonprofit management, philanthropy, and volunteerism. She served as interim president and CEO of the Greater Philadelphia Cultural Alliance from 2020 to 2021. From 2013 to 2017, she served as executive managing director of Philadelphia Theatre Company.  

Priscilla also served as vice president of a national fundraising consulting firm, guiding the boards and staff of more than 50 cultural and other organizations in raising annual, capital, endowment, and deferred gifts for their institutions before moving from Philadelphia to Cleveland, Ohio. Previously, she held public relations positions at the Philadelphia Museum of Art and Mount Holyoke College in Hadley, Massachusetts.  

Priscilla’s long career in corporate communications with TRW Inc.—a Fortune 100 global aerospace, automotive, and information systems company headquartered in Cleveland— involved working with more than 200 locations around the world. As vice president, corporate communications, she directed the company’s corporate media relations, employee communications, crisis management, and marketing communications.  

She left TRW in 2003 when it was acquired by another company and resumed her consulting work, returning to Philadelphia in 2006. She joined the Board of Directors of Philadelphia Theatre Company in 2007, serving as board president from 2010 to 2013, when the board asked her to assume a full-time staff position as executive managing director, a role in which she remained until 2017.  

She joined the Board of Directors of the Greater Philadelphia Cultural Alliance in 2017 and subsequently was appointed by the board to a full-time staff role as interim president and CEO. In January 2022, following the arrival of Patricia Wilson Aden as president and CEO, she returned to the alliance’s Board of Directors as chair of the board.  

Priscilla has been volunteer president and executive director of The Albert M. Greenfield Foundation in Philadelphia since 2000. Under her leadership, this family foundation has developed a leading-edge grant-making style that emphasizes collaboration with arts and other nonprofit partners to implement innovative programs that address Philadelphia’s evolving cultural, civic, and community needs.  

While in Cleveland, Priscilla served in numerous board leadership roles, including chair of the Cleveland State University Foundation, a 501(c)3 volunteer-led organization that raises private funds and manages the university’s endowment—which during her tenure, doubled to $40 million. In Philadelphia, she is currently a member of the Board of Visitors of the Division of General, Thoracic, and Fetal Surgery of Children’s Hospital of Philadelphia.  

Priscilla is a graduate of the University of Pennsylvania, where she earned a degree in English and attended executive marketing programs at the Fuqua School of Business, Duke University; the London Business School; and the J. L. Kellogg School of Management, Northwestern University. Further, she is an Albert Nelson Marquis Lifetime Achievement honoree in Who’s Who in America.