Lorenzo Buffa, founder and design lead at Analog Watch Co., has spent the last few years growing and building his design focused watch studio. His "experimental" company, which was born from a college design thesis, has given him experience in PR and marketing, crowdfunding, and product development. His materially innovative designs are sold world wide through boutiques and museums - from The Guggenheim, to the Getty, to The Barnes here in Philadelphia. With coverage everywhere from FastCompany to AdWeek to GQ, Buffa is a thought leader in the watch category. Analog not only aspires to craft sculptures for the wrist from natural materials, but contributes back to the environment through non profit partnerships. In merging art, design, and social impact - Buffa aims to put Philadelphia on the map as a city for designers to live, work, and hone their craft."