Communications & Digital Media Associate, The Pew Center for Arts & Heritage
JOB TITLE: Communications & Digital Media Associate, The Pew Center for Arts & Heritage
REPORTS TO: Chief Communication Officer
SUMMARY: The Communications & Digital Media Associate supports and implements the Center’s communications strategies, focused on telling the stories and building awareness of our grant-making work, knowledge- sharing content, and our grant recipients and funded projects. You will ensure effective and efficient communications operations by providing creative, technical, and operational/administrative support for the Center’s external communications platforms and internal systems. This includes playing an important role in maintaining the Center’s website, social media content and advertising, digital analytics platforms, and SEO practices; as well as supporting internal systems for project and content management, staff collaborations, digital media library, contacts database, and email and event communications.
Under the direction of the Chief Communications Officer (CCO) and in close cooperation with the Communications Specialist (CS) and other Center staff, you will strengthen the ways in which we reach constituents and other stakeholders with communications materials that reflect the Center’s branding, editorial, and outreach strategies.
The successful candidate will be a creative and skilled communicator with strong writing abilities, demonstrated experience creating and promoting multimedia digital content, the ability to exercise a high degree of discretion and maintain confidentiality, and proven ability to work successfully within a team context.
Essential Duties & Responsibilities:
External Communications, reporting to the CCO and in cooperation with the CS:
• Maintains a social media editorial schedule and creation of associated content and advertising for social platforms; contributes to and implement the social media advertising strategy and schedule with a knowledge of audience profiles and targeting tactics
• Manages and updates the Center’s website, including writing content, editing and adding images, building standard and custom web pages within existing Drupal content management system
• Responds to writing and copyediting assignments, ensuring that all content is consistent with the Center’s established branding and communications goals
• Reports on digital communications performance by regularly monitoring and reporting on web and social media analytics data; manages the Center’s Google Analytics and AdWords accounts; suggests improvements to SEO, referral, and social traffic; and maintains knowledge of new platform tools to integrate into the ongoing strategy
• Provides support for events communications, including preparation and distribution of invitations and preparation of on-site event materials and multimedia presentations, as needed
Internal Communications & Operations Support, providing support to the Communications team and directly to the CCO:
• Participates in weekly meetings with communications and other staff
• Produces communications reports and internal memos
• Monitors and reports on media coverage and grantee news through maintenance of Google Alerts and tracking documents on a weekly basis
• Maintains communications operations in Salesforce and Campaign Monitor systems
• Assists with the scheduling of meetings, preparation of agendas, and subsequent meetings documentation
• Serves as manager of the Center’s digital library: collects and manages digital assets for use in communications materials, edits images in Photoshop, and maintains filing and naming conventions
The above statements are intended to describe the general nature and level of work performed by the incumbent; they do not purport to describe all functions. Incumbent may be assigned other duties, and the essential functions may change from time to time as necessary.
Education & Experience:
• Requires education and experience in communications, digital marketing, public relations, English, journalism or a related field
• Minimum of two years of experience in web and social content management and development, analytics reporting, and writing and copyediting for a variety of communications platforms
• Must have a strong aptitude for software programs, web-based platforms, and digital tools
• Project scheduling experience
• Knowledge of general office practices and procedures along with excellent organizational and administrative skills.
• Not-for-profit experiences are preferred, along with an interest in and understanding of the nature of cultural practice.
Knowledge & Skills:
• An understanding of digital communications, both technically and strategically
• Fluency in web content management systems, social media platforms, digital advertising, Google Analytics, Google AdWords, Microsoft Office Suite, and competence in Photoshop and InDesign for basic photo, web, and print layouts and editing
• Excellent communication skills and a flexible writing style with an emphasis on clarity and conciseness
• Advanced reasoning and effective interpersonal skills to successfully interact with a variety of people, including colleagues at The Pew Center for Arts & Heritage, at The Pew Charitable Trusts, the arts community, web/graphic designers and other vendors and consultants, grant applicants and recipients, and the general public with diverse cultures and backgrounds.
• Must be able to prioritize multiple projects in a busy environment accurately, efficiently, and with a high level of professionalism and attention to detail, knowing when to ask questions and when to take initiative.
• Ability to work independently as well as successfully within a team context and in close collaboration with a supervisor.
• Should have strong project management and research abilities.
PLEASE NOTE: Applicants who are practicing artists should note that in order to prevent conflicts of interest or the appearance thereof, the Center has a Code of Ethics that limits artistic and cultural practice by its staff within our grant-making region and when collaborating outside the region with Center grantees.
ABOUT THE PEW CENTER FOR ARTS & HERITAGE The Pew Center for Arts & Heritage: (the Center) is a multidisciplinary grantmaker and hub for knowledge-sharing, dedicated to fostering a vibrant cultural community in Greater Philadelphia. The Center invests in ambitious, imaginative, and catalytic work that showcases the region’s cultural vitality and enhances public life, and we engage in an ongoing exchange of ideas concerning artistic and interpretive practice with a broad network of cultural practitioners and leaders. The Center is funded by The Pew Charitable Trusts and administered by The University of the Arts. Info: pewcenterarts.org
TO APPLY: Interested, qualified applicants should submit letters of application and resumes to the Human Resources Department via email to firstname.lastname@example.org. Please ensure job title is in the Subject line.
THE UNIVERSITY OF THE ARTS IS AN EQUAL OPPORTUNITY EMPLOYER