5 tips from Philadelphia Magazine Photo Editor Claudia Gavin

March 29, 2019


Claudia Gavin, Philly Mag's Photo Editor, visited the UArts Digital Photography studios to offer advice for freelancers doing editorial photography work. So, what are editors looking for?

  • Focus on your strengths. Make sure your portfolio reflects your strengths. You may be a jack of all trades but it's best to choose your passion.
  • Do your research. Don’t bombard editors with your portfolio. Take a look at recent issues of their publication and think about how your work fits in.
  • Make it personal. Let editors know that you're familiar with their publication. Say something like, Hey, I saw the spread from the last issue and really liked how you handled x, y, z.
  • How many photos is too many? Don't send thousands of photos to an editor but give them a range. Editors want the flexibility to choose facial expressions, lighting and compositions.
  • Don't forget about post-production! It's okay if you can't get the perfect shot in-camera when working on editorial shoots. That's what post-production is for.


Check out Philly Mag's One Day in the Life of Philly: 24 hours in Philadelphia captured by 24 freelance photographers.

One Day in the Life


Develop a visual language through studio work and critique while cultivating technical proficiency in camera function and shooting, high-end digital printing, and presentation.

Applications are being accepted for our Fall cohort
Application deadline: September 9, 2019
Fall cohort begins: September 30, 2019

Apply Now