Virginia Geshan Headshot

Industrial Design

Responsible for the success of some of CG’s largest and most complex projects, Virginia Gehshan works with a range of clients in the areas of environmental identity, architectural signage and wayfinding. She started her own design firm in 1983, then partnered with Jerome Cloud to form Cloud Gehshan. Along with Jerome Cloud, she is the recipient of the 2010 Fellow Award from the Society for Environmental Graphic Design.

As past president and board member of the Society for Environmental Graphic Design, Virginia has played a central role in the development of the profession, developing client tools, Process Guide and authoring the SEGD Standard Form of Agreement.

Virginia has led a variety of award-winning projects for signage and wayfinding, interpretive systems, digital displays, map design and donor recognition. Her recent projects are a mix of public parks and gardens, cities and towns, college campuses and medical centers. With a background in human factors and cognition Virginia leads wayfinding planning at CG both in terms of conceptual strategies and detailed recommendations. She has also formulated models for programming and master plans which have been used as the basis for many of CG’s academic and medical projects.

Some of her recent projects include the University of Chicago, Brigham and Women’s Hospital, Children’s Hospital of Philadelphia, University of North Carolina Chapel Hill, Boston Parks and Recreation, Cornell University, Princeton Health and the Philadelphia Water Department.

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