Virginia Gehshan works with a range of clients in the areas of environmental identity, architectural signage and wayfinding. She started her own design firm in 1983, then partnered with Jerome Cloud to form Cloud Gehshan (CG). Responsible for the success of some of CG’s largest and most complex projects, she is the recipient of the 2010 Fellow Award from the Society for Environmental Graphic Design, with Jerome Cloud.
Gehshan has led a variety of award-winning projects for digital displays, donor recognition, interpretive systems, map design, and signage and wayfinding. Her recent projects are a mix of public parks and gardens, cities and towns, college campuses, and medical centers. With a background in human factors and cognition, Gehshan leads wayfinding planning at CG, both in terms of conceptual strategies and detailed recommendations.
Some of her recent projects include work for Boston Parks and Recreation, Brigham and Women’s Hospital, Children’s Hospital of Philadelphia, Cornell University, Princeton Health and the Philadelphia Water Department, University of Chicago, and University of North Carolina Chapel Hill.