Assistant Director for Admissions Marketing
POSITION: Assistant Director for Admissions Marketing
REPORTS TO: Assistant Vice President for Admissions
SUMMARY: The Assistant Director for Admissions Marketing manages online marketing content and strategy (social media, web updates and email campaigns), crafts copy and design for print materials, manages all promotional and social media videos, and provides support for major marketing initiatives of the Admissions Office.
PRINCIPAL DUTIES & RESPONSIBILITIES:
- Assists with the development and implementation of marketing plans and initiatives.
- Assists with communications strategy and manages flow to multiple constituents on and off campus.
- Manages online marketing programs in order to increase engagement with prospective and admitted applicants, with the ultimate goal of enrolling qualified students.
- Coordinates and manages all email marketing, social media advertising and promotional activities.
- Explores new ways to engage and identify new social networks to reach target audiences.
- Manages segmented prospect lists for communication plan.
- Manages updates of copy and features on website.
- Prepares written content for blogs, social media posts, brochures and viewbooks; assists with design of email templates, digital signage templates, e-newsletters, and print materials.
- Assists with the development of promotional videos, includes posting videos online and promotes videos to all prospective and admitted students.
- Liaises with stakeholders as needed to create/draft content and communications.
- Creates shareable content for all channels that work to spread University brand and message.
- Works with internal and external stakeholders to promote and develop email and social media campaigns with the goal of maintaining the highest possible level of prospect and applicant engagement, positively impacting new student enrollment.
- Measures and reports on the productivity of all email and social media campaigns and projects; makes recommendations on marketing strategy based on analysis of return on investments.
- Develops and implements industry best practices, including training staff, students, alumni and faculty.
- Performs related duties as assigned.
The above statements are intended to describe the general nature and level of work performed by the position; they do not purport to describe all functions. Incumbent may be assigned other duties, and the essential functions may change from time to time as necessary.
The successful candidate will possess:
- A bachelor’s degree in digital media, creative writing, communications, marketing, public relations or similar field.
- 3 to 5 years of directly related professional experience.
- Strong communication and writing skills.
- Experience and facility to work effectively with:
- MS Office Suite and Adobe Creative Suite, including InDesign and Illustrator.
- Content Management Systems.
- Customer Relationship Management Systems.
- Student Information Systems or similar data management systems.
- Social Networking Applications.
- Google Analytics and a deep understanding of analytics in general.
- Email and texting automation systems.
In addition, the Assistant Director will demonstrate an ability to:
- Work with passion, persistence, and follow-through.
- Work independently and collaboratively, meeting personal and team goals.
- Be adaptive, and responsive to new situations.
- Manage time effectively and work evenings and weekends as need dictates.
- Analyze situations and make thoughtful decisions in procedural matters without supervision.
- Quickly understand tasks-at-hand, with a mind for solution-based outcomes.
- Work independently and organize simultaneous projects.
- Collaborate with people from diverse backgrounds, experiences, and opinions.
- Establish and maintain effective working relationships with students, faculty and staff.
- Complete tasks utilizing a positive attitude and a people-centric approach to work.
- Communicate effectively, both orally and in writing, with an audience that includes prospective performing and visual arts students, their families, and high school educators.
- Develop market segmentation strategies, presenting content and customizing copy in ways that are meaningful to specific and distinct audiences.
- Attention to detail and dedication to data integrity.
ABOUT THE UNIVERSITY:
The University of the Arts—a leader in developing visual and performing artists and designers since 1876—is the
only university in the United States that allows its students to collaborate across traditional lines. With more
than 30 majors, 30 minors and 13 graduate programs in visual arts, performing arts, design and liberal studies,
UArts develops alumni who are not only leaders in their disciplines, but also creative thinkers able to succeed in
any path they choose. Our nearly 1,900 students study and create on our campus in the heart of Philadelphia’s
Avenue of the Arts, the city’s cultural center, within walking distance of hundreds of galleries, museums,
theaters and other performing arts venues.
TO APPLY: Interested qualified applicants should submit a letter of application/cover letter and a resume via
email to firstname.lastname@example.org. Please ensure job title is in the Subject line.
In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, The
University of the Arts publishes its Annual Safety Report at the following link for your reference:
THE UNIVERSITY OF THE ARTS IS AN EQUAL OPPORTUNITY EMPLOYER