UArts Celebrates Center for Immersive Media Grand Opening

November 21, 2019

On Wednesday evening, Nov. 20, UArts faculty, staff, students, administrators and honored guests gathered to celebrate the grand opening of the Center for Immersive Media (CIM) in Juniper Hall. The opening of this state-of-the-art facility marks the culmination of a year-long renovation project, announced in summer 2018.

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The grand opening celebration included remarks from UArts President and CEO David Yager  and CIM Director Alan Price, as well as live, hands-on demonstrations of VR, motion capture and various immersive sensory experiences. Remarks were followed by a ribbon-cutting and exclusive preview performance of “Infinitely Yours” by Miwa Matreyek, the center’s first fellow. She will join University of the Arts in the spring 2020 semester, leading a course in CIM that will focus on interdisciplinary collaboration, called Projection, Body and Storytelling. 

Adjunct assistant professor, master sound engineer and CIM’s first faculty grantee, JohnPaul Beattie BA ’10 (Composition), will also lead a course in CIM in spring 2020, titled Spatial Audio Composition. Beattie has received a microgrant to pursue research that will synchronize spatial audio with immersive lighting design and explore the interconnectedness of our eyes and ears.

We believe artists and creatives are uniquely positioned to help us understand the enormous impact technology is having on our lives.  -President Yager

CIM at University of the Arts is a place where students and faculty can explore the opportunities and implications of what it means to be immersed in data, simulations, stories, performances and digital communities. The 5,600-square-foot facility is dedicated to exploring the fields of virtual and mixed reality, performance motion-capture, and human-computer interaction through collaboration across visual and performing arts disciplines.

“CIM demonstrates our commitment to advancing human creativity in a changing world,” Yager says. “We believe artists and creatives are uniquely positioned to help us understand the enormous impact technology is having on our lives, and the center will afford a fantastic opportunity for experimentation and exploration at the intersection of the arts, design, science and medicine.”

Learn more about the Center for Immersive Media.