Associate Director for Visitor Experience

JOB TITLE: Associate Director for Visitor Experience

DEPARTMENT:  Admissions

REPORTS TO:  Assistant Vice President for Admissions


The Associate Director for Visitor Experience works to realize the undergraduate, graduate, and pre-college enrollment goals of the University by providing leadership over the engagement and yield activities of the admissions team.  The Associate Director for Visitor Experience serves as part of the Admissions leadership team and assists the AVP with market research, development of marketing and outreach strategies, enrollment activities, and administrative policies and procedures. This position is directly responsible for the implementation, monitoring, and assessment of on and off-campus events and visitor services and administrative support for undergraduate, graduate, and pre-college programs.

Essential Duties & Responsibilities:

  • Work with the Admissions leadership team to design, develop, and direct the on-campus recruitment and yield events for the University including open house programs, auditions, shadow days, admitted student events, information sessions, campus tours, and pre-college move-in and weekend programming.
  • Coordinates off-campus recruitment events and travel for national portfolio days, audition days, and admitted student events; coordinates space rentals/reservations, catering, space planning, and travel arrangements for students, faculty, and/or staff. 
  • Supervises visitor services assistant and administrative assistant, along with student employees; assigns staff projects and areas of responsibility and manages completion of projects. Projects include database management, campus visit experiences for individuals and groups, audition day planning, coordinating field trips, purchasing supplies, scheduling guests/models, and special projects.
  • Designs recruitment, hiring, training, and assessment for student employees including tour guides, office assistants, pre-college assistants, and special event employees.  
  • Works closely with the Director for PreCollege Programs to design administrative processes to support pre-college events, enrollment, and reporting needs and assigns tasks.
  • Collaborates with the marketing and operations teams to coordinate all communication related to on and off-campus events.
  • Manages the review of and responses to shared inboxes for admissions and precollege.
  • Directly monitors and assesses quality of recruitment and yield events and activities; designs assessment tools for all events and visitor experiences to inform continued improvement of programming.
  • Monitors budget for on and off-campus events.
  • Oversees presentation of Admissions Welcome Center.
  • Cultivates an environment of teamwork, commitment, and ownership among staff.
  • Assists in the development and assessment of specialized event initiatives for varied audiences (local, transfer, international, non-traditional, teachers, program-specific, etc).
  • Serves as contact to campus offices and departments in support of Admissions initiatives.
  • Serves as liaison for secondary schools, organizations, and agencies, developing and maintaining long-term relationships.
  • Assists the AVP with special projects, research, and initiatives as needed.
  • Actively participates in on and off-campus events throughout the year, including some weekends and evenings.
  • Continually assesses, enhances, and provides staff training, development, and mentorship.

The above statements are intended to describe the general nature and level of work performed by the incumbent; they do not purport to describe all functions.  Incumbent may be assigned other duties, and the essential functions may change from time to time as necessary.


  • Bachelor’s Degree required.
  • Preferred: Bachelor’s degree in visual or performing arts, marketing, hospitality, or related field; or 5+ years directly-related experience in one of these areas.


  • 3 + years of progressive experience in a non-profit, specialized college or university, or hospitality or marketing industry.
  • Leadership or mentorship experience in a professional setting.
  • Preferred: Experience contributing to diversity, equity, and inclusion initiatives in an educational setting.

Competencies, Knowledge, Skills & Abilities:

  • Ability to conduct thorough and meaningful research and data analysis, informing actionable goals.
  • Ability to plan and execute events with a focus on outcomes.
  • Understanding of technology, and how it informs and supports best business practices.
  • Computer skills including proficiency with the Microsoft Office Suite, customer relationship management systems, student information systems, and the ability to learn new systems quickly and thoroughly. Familiarity with Slate or another admissions CRM is preferred.
  • Capacity to work independently, to assess needs, and to provide creative solutions.
  • Excellent organizational and communication skills, including public speaking.
  • Strong leadership and communication skills, with experience in customized interactions, deeply connecting with individuals, and inspiring people to action.
  • Ability to work with people from diverse backgrounds, experiences, and opinions.
  • Flexibility, and quick-responsiveness to new situations and changes.
  • Interest in, and commitment to, the goals of higher education.
  • Ability to work evenings and weekends, travel, with current driver’s license.

Supervisory Responsibilities:

  • Visitor Services Assistant; Administrative Assistant

About The University:

University of the Arts’ mission is simple: to advance human creativity. Established in 1876, UArts believes creativity is the most essential skill for success in today’s society and has educated generations of groundbreaking artists, performers, designers and creative leaders for more than 141 years.  After being granted university status in 1987, University of the Arts became the largest institution of its kind in the nation, offering programs in design, fine arts, media arts, crafts, music, dance, theater and writing. It now features 30 undergraduate arts majors, 15 graduate programs and the nation’s first PhD program in Creativity. UArts is also home to innovative centers across disciplines, including the Center for Immersive Media, Lightbox Film Center, Philadelphia Art Alliance and Rosenwald-Wolf Gallery. Learn more about UArts.

TO APPLY: Interested, qualified applicants should submit letters of application and resumes to the Human Resources Department via email to Please ensure job title is in the Subject line.

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Title IX Statement: The University of the Arts prohibits discrimination on the basis of sex in its programs and activities, including admission and employment, in accordance with Title IX of the Education Amendments of 1972. The Director for Title IX, Equity, & Compliance is responsible for overseeing compliance with Title IX and other civil rights laws and regulations. To contact the Director for Title IX, Equity, & Compliance, e-mail,, or visit The University of the Arts, 320 S. Broad St., Philadelphia, Pa. 19102, Room 260, or call 215-717-6366. To learn more about the University's Title IX policy and response to sex discrimination, including sexual harassment and sexual violence, please visit Inquiries may also be directed to the Federal agency responsible for enforcing Title IX, the U.S. Department of Education Office for Civil Rights.