Social Media Specialist

JOB TITLE: Social Media Specialist

DEPARTMENT:  Enrollment Marketing

REPORTS TO:  Director for Web and Digital Strategy

Summary:

Reporting to the Director for Web and Digital Strategy, the Social Media Specialist strategizes for, creates content, posts and manages University of the Arts’ social media channels, based on the online behavior of prospective students, educators and counselors, parents, donors, press, and general audiences. The Social Media Specialist will also monitor account activity and lead the university’s efforts to remain relevant, engaging and on the leading edge of social media content that effectively and successfully tells the University of the Arts story and communicates the culture of University of the Arts.

Essential Duties & Responsibilities:

  • Together with the Director for Web and Digital Strategy and AVP for Enrollment Marketing, contribute to setting paid and organic social media strategy for the university with the primary goal of growing engagement with prospective student audiences and their influencers.
  • Maintain a bird’s eye view of social media channels and University presence.
  • Working with the Director, remain current with trends in social media, making recommendations for content strategy on existing channels, and/or creation of presence on new channels.
  • Strategize a sustainable balance of actionable, shareable, engaging, cutting-edge content per channel that builds and strengthens the university’s audiences.
  • Create original, authentic, high-quality content for prospective student audiences.
  • Monitor the university’s social media channels on a daily basis.
  • Maintain paid social media advertising campaigns.
  • Lead a student think tank for the development of specific content and guide the group on content strategy and execution.
  • Work with other communicators across campus to ensure all university social media channels are following best practices and working to grow their audiences.
  • Build and maintain a content calendar.
  • Identify compelling stories university wide.
  • Track, report and respond to social media metrics and engagement, trouble-shooting and pivoting when necessary.
  • Initiate innovative ideas for digital marketing efforts.

The above statements are intended to describe the general nature and level of work performed by the incumbent; they do not purport to describe all functions.  Incumbent may be assigned other duties, and the essential functions may change from time to time as necessary.

Education:

  • A Bachelor’s degree is required, preferably in marketing or communications. An equivalent combination of education and experience considered.

Experience:

The Social Media Specialist role requires an individual who is steeped in social media knowledge and creativity, as well as best practices for the creation of and strategy for both paid and organic social media content.

  • A minimum of one year of relevant experience.
  • Experience in content and/or digital marketing preferred.

Competencies, Knowledge, Skills & Abilities:

The Social Media Specialist has a combination of content marketing, excellent written and interpersonal communication skills, and a fundamental understanding of the current and future landscape of social media marketing and communications.

  • A Bachelor’s degree is required, preferably in marketing or communications. An equivalent combination of education and experience considered.
  • A minimum of one year of relevant experience.
  • Familiarity with social media scheduling software and deep knowledge of social media platforms is required.
  • Up to date on the latest trends and developments in social media marketing.
  • Strong understanding of visual storytelling, branding, digital marketing.
  • Ability to think strategically about the University’s brand identity and marketing strategies.
  • Experience in digital marketing preferred.
  • Ability to collaborate and work within a team environment.
  • Ability to work both independently and as a team member.
  • Collaborative approach to project management and participation.
  • Strong attention to detail and an attitude of proactivity.

Supervisory Responsibility:

  • Oversees work-study students.

Physical Demands: The physical demands described here are representative of those that must be met by a staff member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

What are the physical demands of the job?

While performing the duties of this job, the staff member is continuously required to sit and use hands to handle or feel; frequently required to use fingers to type, reach with hands and arms, and talk or hear. Specific vision abilities required by this job include color vision, distance vision, close vision, depth perception and focus adjustment. Occasionally lift up to 25 pounds.

Work Environment: The work environment characteristics described here are representative of those a staff member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the staff member will be exposed to moderate noise level in the office environment.

About The University:

University of the Arts’ mission is simple: to advance human creativity. Established in 1876, UArts believes creativity is the most essential skill for success in today’s society and has educated generations of groundbreaking artists, performers, designers and creative leaders for more than 141 years.  After being granted university status in 1987, University of the Arts became the largest institution of its kind in the nation, offering programs in design, fine arts, media arts, crafts, music, dance, theater and writing. It now features 30 undergraduate arts majors, 15 graduate programs and the nation’s first PhD program in Creativity. UArts is also home to innovative centers across disciplines, including the Center for Immersive Media, Lightbox Film Center, Philadelphia Art Alliance and Rosenwald-Wolf Gallery. Learn more about UArts.

TO APPLY: Interested, qualified applicants should submit letters of application and resumes to the Human Resources Department via email to jobs@uarts.edu. Please ensure job title is in the Subject line.

In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, The University of the Arts publishes its Annual Safety Report at the following link for your reference:

http://www.uarts.edu/about/campus-crime-fire-reports.

THE UNIVERSITY OF THE ARTS IS AN EQUAL OPPORTUNITY EMPLOYER

Title IX Statement: The University of the Arts prohibits discrimination on the basis of sex in its programs and activities, including admission and employment, in accordance with Title IX of the Education Amendments of 1972. The Director for Title IX, Equity, & Compliance is responsible for overseeing compliance with Title IX and other civil rights laws and regulations. To contact the Director for Title IX, Equity, & Compliance, e-mail titleix@uarts.edu,, or visit The University of the Arts, 320 S. Broad St., Philadelphia, Pa. 19102, Room 260, or call 215-717-6366. To learn more about the University's Title IX policy and response to sex discrimination, including sexual harassment and sexual violence, please visit www.uarts.edu/titleix. Inquiries may also be directed to the Federal agency responsible for enforcing Title IX, the U.S. Department of Education Office for Civil Rights.

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