Digital Content Producer
JOB TITLE: Digital Content Producer
DEPARTMENT: Enrollment Marketing
REPORTS TO: Director for Web & Digital Strategy
University of the Arts seeks a proactive and motivated Digital Content Producer to join the Enrollment Marketing team. The Enrollment Marketing team is charged with identifying and attracting right-fit students to the university by effectively communicating our story and the strengths of our programs. The Digital Content Producer plays an active role on the team by creating and editing content, including written copy, images and video. This position helps develop and implement the university’s digital content strategy on an ongoing basis, focused on marketing, communications, and brand and message continuity. The Digital Content Producer report to the Director for Web and Digital Strategy, in support of marketing efforts and interfaces as a part of a cross-department, collaborative team to support the digital efforts of the entire university.
Essential Duties & Responsibilities:
- Updates the University of the Arts’ institutional website content
- Responsible for delivering created content to the university’s digital channels, such as its website, YouTube, Facebook and Instagram channels
- Oversees and monitors social media engagement, as well as creating and maintaining the university’s social media content schedule
- Assures the quality of the website and helps coordinate web content with strategic communication strategies and tactics for university projects and initiatives
- Writes content of all kinds, from advertising copy and social media posts to news stories and features
- Works with other content providers to produce and post creative, engaging, shareable content that spotlights the university’s unique competitive positioning
- Proactively creates and maintains web content to promote and advertise the university and its programs, faculty, students and alumni
- Assists with strategic website project and online advertising analytics planning, implementation and review
- Tracks and reports on website analytics, testing and engagement, and user experience analysis
- Initiates innovative suggestions for digital marketing efforts and analytics, including online advertising and email marketing
The above statements are intended to describe the general nature and level of work performed by the incumbent; they do not purport to describe all functions. Incumbent may be assigned other duties, and the essential functions may change from time to time as necessary.
- A bachelor’s degree is required, preferably in Marketing/Communications/Web. An equivalent combination of education and experience considered.
- A minimum 1–3 years’ relevant experience
Competencies, Knowledge, Skills & Abilities:
- Experience in Drupal or other content management systems (CMS), HTML and related web platforms and programs
- Proven ability to identify compelling stories and produce high-quality, shareable and engaging content, from social media posts to feature stories
- Experience writing and posting to social media channels with a focus on measured engagement
- Up-to-date on the latest trends and developments in website effectiveness and management, including SEO, responsive websites and mobile optimization
- Familiarity and experience with Google Analytics and similar platforms
- Ability to think strategically and to quickly become familiar with the University’s brand identity and marketing strategies
- Strong grasp of grammar and punctuation
- Ability to collaborate and work within a team environment
- Combination of technical experience, excellent written and interpersonal communication skills, and a fundamental understanding of content management systems, web-based marketing and branding, and web analytics
About The University:
University of the Arts’ mission is simple: to advance human creativity. Established in 1876, UArts believes creativity is the most essential skill for success in today’s society and has educated generations of groundbreaking artists, performers, designers and creative leaders for more than 141 years. After being granted university status in 1987, University of the Arts became the largest institution of its kind in the nation, offering programs in design, fine arts, media arts, crafts, music, dance, theater and writing. It now features 30 undergraduate arts majors, 15 graduate programs and the nation’s first PhD program in Creativity. UArts is also home to innovative centers across disciplines, including the Center for Immersive Media, Lightbox Film Center, Philadelphia Art Alliance and Rosenwald-Wolf Gallery. Learn more about UArts.
TO APPLY: Interested, qualified applicants should submit letters of application and resumes to the Human Resources Department via email to firstname.lastname@example.org. Please ensure job title is in the Subject line.
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THE UNIVERSITY OF THE ARTS IS AN EQUAL OPPORTUNITY EMPLOYER
Title IX Statement: The University of the Arts prohibits discrimination on the basis of sex in its programs and activities, including admission and employment, in accordance with Title IX of the Education Amendments of 1972. The Title IX Coordinator and Diversity Administrator is responsible for overseeing compliance with Title IX and other civil rights laws and regulations. To contact the Title IX Coordinator, e-mail email@example.com,, or visit The University of the Arts, 320 S. Broad St., Philadelphia, Pa. 19102, Room 260, or call 215-717-6366. To learn more about the University's Title IX policy and response to sex discrimination, including sexual harassment and sexual violence, please visit www.uarts.edu/titleix. Inquiries may also be directed to the Federal agency responsible for enforcing Title IX, the U.S. Department of Education Office for Civil Rights