Alexandra Schmidt-Ullrich
Industrial Design Program Director
Assistant Professor
BFA, James Madison University
MARCH, University of Pennsylvania

Alexandra Schmidt-Ullrich's work and passions are fed by her BFA in Fine Arts, where she nurtures interests in photography, printmaking and ceramics, as well as a Master’s of Architecture from the University of Pennsylvania that encourages spatial and humanistic solutions. Through ASU Designs, she focuses her efforts on furniture design, interior space saving renovations/solutions, architectural model construction, as well as urban greening and social initiatives. In her work as well as in her teaching, fabrication, craft and precision are vital components to her process.

She is also currently co-curator and co-organizer of Philly Works with Will McHale and Katie Winkler. Philly Works hosts and curates exhibits, organizes thoughtful calls for work, and is building an online database that links creative people in the city in the hopes of creating new collaborative opportunities. The current exhibit at the Philadelphia Art Alliance, Qualities of Life in Philadelphia, showcases numerous projects that directly address larger issues in our region. We are also excited for the release of a new 2012 Philly Works publication that includes the exhibited projects in addition to thoughtful and provocative essays by contributing writers.

Alexandra currently lives and works in Philadelphia where she is a member of the fulltime faculty in the Industrial Design department at the University of the Arts. She has extensive teaching experience from the University of Pennsylvania, where she taught courses in Architecture, Furniture Design and Visual studies from 2001-2011. She has also taught Architecture studios at Lehigh University and Temple University. Since 2005, she has been visiting faculty at Umbau Inc., where she instructs in a 5-week Design Intensive Travel Abroad program in Vienna, Austria.


  • Qualities of Life in Philadelphia Exhibit, The Philadelphia Art Alliance. September 6 – November 25, 2012
    - Co-curated and organized with Will McHale and Katie Winkler
  • Design Philadelphia 11: Philly Works Exhibit and related Events, Philadelphia, 2011
    - Co-curated and organized with Will McHale, Collaborative work with Better Blocks and Katie Winkler
  • Design Philadelphia 10: Philly Works Exhibit, Philadelphia, 2010
    - Co-curated and organized with Andrew Dahlgren, Will McHale, Leah Grubb and Kevin Greenland
  • Design Philadelphia 09: Philly Works Exhibit, Philadelphia, 2009
    - Co-curator with Made in Philly
  • ACSA National Conference, Philadelphia PA, 2007
    - Special Focus Session Moderator/Coordinator: Integrating Education: Architecture and the Liberal Arts


  • Philly Works Qualities of Life Publication, a collection of exhibited work, photos, and essays, 2012
  • Philly Works Catalog, a collection of work, photos, and discussions based around the 2010 Exhibit, 2010
  • Class of 2008 Senior Book, a compiled collection of work from the graduating class, 2008
  • Women’s Committee of the PMA Holiday Card Competition, work selected for production, 2004-2006
  • A House for Albrecht Durer Competition Catalog, 2003
  • MOVE Site Proposal, project and text in MOVE: Sites of Trauma by Johanna Dickson, Pamphlet #23 2002
  • Published photographs, sketches and text in Vienna Studio: 01, 1998


  • Blur exhibit, University of the Arts, mixed media 2D work, 2011
  • Philagrafika 2010, Print Based juried alumni show, 2010
  • Consequential, School of Design faculty exhibit, Fall 2009
  • Objective Affection Exhibit, curated by BOFFO-NY, storage products exhibited, 2009
  • Philly (Heart) Design Exhibit, in conjunction with Design Philadelphia 2008, Rope lighting exhibited, 2008
  • Draw Philadelphia Drawing Competition, AIA Philadelphia, Honorable Mention, 2008
  • “The reality of the Unbuilt,” Temple University, process of thinking and explorative drawing exhibited, 2007
  • Philly (Heart) Design Exhibit, in conjunction with Design Philadelphia 2007, lighting selected, 2007
  • “…and the levee broke: meditations on the power of water,” work selected for national touring exhibit/best of show, 2006

Class Schedule, Fall 2017

M,TH01:00PM - 03:50PMObject/Environment
S,SU08:30AM - 11:20AMApplied Design Lab

Contact Info

Office: Terra Hall 502
Tel: 215-717-6523
Fax: 215-717-6255