Jaime Salm's Sustainable Success

Unofficial Title
Earth-friendly Entrepreneur

Status
Industrial Design ('01), UArts College of Art and Design 

Current job
Founder of/ Designer for MIO Culture in Philadelphia

Art
Mother Earth-approved furniture and accessories, like Nomad, a funky, flexible partition system made from recycled cardboard

Crew
Brother Isaac, fellow UArts grad Steve Cooke (ID, ’06), and rotating interns and consultants

Childhood
Born and raised in Colombia, Jaime moved to the U.S. in 1997 to go to UArts

Mantra
“I see the world as one big cycle—everything is connected.” 

Quote
 “The biggest advantage to owning my own business is that I don’t consider it work. It’s a way of living, thinking, experiencing life."

Politics
"America has wonderful things that Americans can’t see because they’ve been living here for their entire lives."

Big break
A coordinator at the retail chain Anthroplogie challenged Jaime to a project: designing sustainable signs.




UArts ID grad Jaime Salm launched his own green design firm in 2003.


At UArts I had an interesting combination of teachers who were enthusiastic about the topic of green design. My interest in green design grew as my education progressed.”
- Jaime Salm