UArts, PA Horticultural Society Transform Broad Street with Pop Up Garden
Exciting project greens the University of the Arts' campus with artistic flair, food and drinks
Updated May 30, 2013
The University of the Arts has partnered with the Pennsylvania Horticultural Society (PHS) to bring a breath of fresh air to South Broad Street with the 2013 PHS Pop Up Garden. The unveiling of the garden will bring to light the relationship between horticulture and the arts.
Now in its third year, the PHS Pop Up Garden opened May 20 and encompasses the University's Hamilton Hall (320 S. Broad Street), as well as the UArts-owned vacant lot across the street at 313 S. Broad Street. This beautification initiative on the Avenue of the Arts speaks to PHS's larger plan to beautify and uplift great Philadelphia public landscapes.
The lot at 313 S. Broad Street is the centerpiece of the project, with a lush garden and mobile beer garden. The front of the space serves as PHS's official welcome area, greened with trees, an elevated lawn area, flowering plants and enhanced with elements from the PHS Philadelphia Flower Show. The back of the lot hosts the garden's mobile beer garden. Conceptualized by FCM and Groundswell Design Group, the space will allow for dining and drinking under a tree canopy amid twinkling market lights. Local craft beers, sangria and root beer will be on tap each evening and served alongside a selection of grab-and-go locally sourced fare. Food and beverages will be sold daily during mobile restaurant hours.
PHS is working with the University of the Arts and other partners to coordinate special performances and programs that will take place during select afternoon hours in the garden. UArts students, alumni, faculty and staff are invited to submit proposals for these special events. A proposal form should be submitted to firstname.lastname@example.org at least 14 days prior to your desired performance date.
A celebration to mark the opening of the garden was held on Wednesday, May 29 and featured remarks by Joshua Brau, Food with Integrity program manager, Chipotle Mexican Grill, sponsor of the garden; Paul Beideman, president and CEO, Avenue of the Arts Inc.; Sean T. Buffington, president of the University of the Arts; Alan Greenberger, deputy mayor for Economic Development and director of Commerce, City of Philadelphia; and Drew Becher, PHS president (pictured left to right below). May 29 also launched the food and beverage service in the garden.
The garden will be open to visitors seven days a week, with programs and special events planned throughout the summer and early fall. The garden will be dismantled in mid-October, but will bloom again next summer in a new location.
The PHS Pop Up Garden is made possible through the generosity of its sponsors, including Chipotle Mexican Grill, the Hankin Group and Grant Thornton. In addition to UArts, the garden's other partners are FCM, Groundswell Design Group, Broad Street Ministry, Mark Cook Landscape & Contracting, the Philadelphia International Festival of the Arts and Shearon Environmental.
Monday – Friday: 11 a.m. – 2 p.m.
Mobile Beer Garden Hours
Monday – Thursday: 5 – 10 p.m.; Friday – Saturday: 1 – 11 p.m.; and Sunday: 12 – 10 p.m.