Multimedia Student's Animation Is 'Best of 2011'

'Dancers' by James Simpson '13 wins $1,000 from 'Art in the Air' program

January 26, 2012

Last fall, "Art in the Air" animated the iconic "light crown" of Philadelphia's PECO building with innovative digital artworks. "Dancers," an animated video by University of the Arts student James Simpson '13 (Multimedia) featured as part of the art initiative, was just selected as one of the program's "Best of 2011." He will receive a $1,000 honorarium.

The 21-year-old was also featured in the September 23, 2011, issue of The Philadelphia Inquirer, saying, "The most incredible part for me was just watching something I pieced together in my makeshift home studio be on display in such a massive way."

Simpson began playing with video and image editing software at the age of 13 and has been obsessed with its possibilities ever since. His interests are in merging analogue and digital techniques in his pieces in order to achieve a more personal and unique quality. He plans to pursue a career as a motion designer while continuing to explore new ideas as a video artist.

Developed through a partnership with PECO and arts-based community outreach group Breadboard, "Art in the Air" was designed to utilize the energy company's Crown Lights system in a new and different way, and to provide recognition to local artists working in a digital format.

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