Alumnus-Led Firm Designs Bold and Engaging New Website for University of the Arts
New community-generated content reflects a unique educational experience
September 12, 2011
The University of the Arts in Philadelphia has just launched a new website that offers a dynamic user experience to current and prospective students, parents, alumni, faculty and other key audiences. Designed by global strategic branding firm Siegel+Gale, the website represents the quality of the academic and artistic rigor of a University of the Arts education. The concept emphasizes the University’s pursuit of excellence, leadership and innovation.
The redesigned website delivers a compelling user experience through its emphasis on improved navigation and dynamic multimedia content. As the central communications vehicle for the University, the new site illustrates the creativity of its community while effectively communicating its brand promise of inspiring, educating and preparing innovative artists and creative leaders.
The striking Studio Spotlight portion of the website is the centerpiece of the new community-generated content. Students, faculty and alumni can easily post their work to the site using a simple upload page that is similar to many popular social media sites. The result is an evolving and ever-growing repository of visual art, performances and music that focuses attention on diverse and talented artists who make up the University of the Arts community while making the user experience exciting and vibrant.
“This new site creates a platform to present the University of the Arts’ innovative new approach to educating artists in the 21st century,” said Sean T. Buffington, the University’s president. “It was vital for the website to reflect our new academic plan, which envisions an environment in which creative people of every kind can work collaboratively, challenge traditional disciplinary boundaries, and devise their own pathways to become the artists and creative leaders they want to become.”
“A number of Siegel+Gale’s best and brightest are graduates of the University of the Arts,” said Howard Belk, co-CEO and chief creative officer of Siegel+Gale. “I humbly count myself among them. It was a labor of love to craft a digital experience that conveys the University’s prominent presence among arts institutions and its unique educational approach.”
Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, simplification, research, and digital strategy.
Since its founding by branding pioneer Alan Siegel in 1969, Siegel+Gale has helped drive business results for brands such as Aetna, American Express, Bank of America, China Youth Development Foundation, Dell, Dow Chemical Company, the Four Seasons Hotels and Resorts, the Internal Revenue Service, the King Abdullah University of Science and Technology, Microsoft, Motorola, Pfizer, Qatar Telecom, SAP, Sony PlayStation, Yahoo! and the YMCA.
Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai, Shanghai and Beijing and strategic partnerships around the world as a member of the Omnicom Group of companies.