Recent ID Grads Perform on 'The Tonight Show with Jay Leno'
Musical performance using beer bottles as instruments part of Matthew Braun and Christopher Mufalli's senior Industrial Design project
December 13, 2010
Matthew Braun and Christopher Mufalli, both 2010 Industrial Design graduates of the University of the Arts, performed a musical beer bottle rendition of "Feliz Navidad" on "The Tonight Show with Jay Leno" as part of the December 10 show's "Bizarre Christmas Musicians" segment.
This unique musical performance stems from Braun and Mufalli's senior thesis project titled "Tuned Pale Ale," a product that explores the musical affordances in everyday objects and promotes social spontaneity.
According to the two designers, "People often become musically encouraged while drinking beer and they start making music with objects around them." Tuned Pale Ale "aims to promote this type of social interaction, informing users about the musical qualities of existing bottles and making the bottle a better instrument."
"Tuned Pale Ale" comes in a beer bottle that features a graphic on the side illustrating the musical notes that can be played as the bottle becomes progressively emptier. Bottles of different shapes and sizes are used to create specific musical notes. The beer's packaging is also musical. The bottles have a "bulbed" neck and ridges along their sides, allowing the imbiber/artist to play the cap like a guiro, a Puerto Rican percussion instrument commonly used in Latin-American music. The bottles even come in a wooden box that becomes a six-toned drum when turned upside down (above right).
Above: Jay Leno (left) introduces Matt Braun (center) and Chris Mufalli (right).