Focusing In On Eye-Catching Art on South Broad Street

Two-story tall eye chart is 10 times bigger than your eye doctor's

April 28, 2010

At nearly 23 feet tall and nine feet wide, the two-sided eye chart installed in front of Hamilton Hall at the University of the Arts is 10 times larger than the standard Snellen eye chart at an ophthalmologist's office and quite hard to miss.

Designed by University of the Arts Painting and Drawing senior Justin Rubich, "Eye Chart for Broad Street" was created from vinyl mesh material and mounted to a custom-made aluminum frame. The mesh material allows the wind to pass through holes that make up 40 percent of the material. The piece reveals itself line by line as pedestrians and drivers get closer.

"It's perplexing that in order to test visual acuity through written language the components of language must be isolated and arranged nonsensically," said the Orlando, Fla., native. "In order to see properly, we must first remove meaning."

"Eye Chart for Broad Street" will be on display through May 17.

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