Exposed Lecture Series: Things You Should Know About Corporate Identity

Feb 27 2012 7:00PM - 9:00PM

CBS Auditorium

Presented by the Graphic Design program, featuring Rodney Abbot and Brendán Murphy.

Rodney has extensive expertise in aligning visual identity with brand strategy via the development, implementation and management of visual identity programs. Most recently Rodney has led creative development of a global visual identity system for Dell, product merchandizing strategy and design for Infiniti and brand cue channel alignment for Sprint.

Brendán has over 25 years’ experience creating and implementing global corporate identity programs across the full range of media from print- and Web-based applications to environmental graphics. He has led programs for Ameriprise, Borders, CA Technologies, Comcast, HP, Intuit, Medco, Nuveen Investments, Pemex, Telmex, Weather Channel and Wells Fargo.