UArts College of Media and Communication Minors

Advertising Minor
CMAC's Advertising Minor can broaden your career options if you’re majoring in media. If you're working toward a degree in art and design or the performing arts, the advertising minor will help you learn how to “market” and “brand” yourself or your business. You’ll learn how to:
• Design ads ad campaigns in all major media – print, audio, video, and interactive
• Recognize a strong advertising idea
• Develop a strategic campaign
• Define the market for your product
• Establish a brand identity
(The minor is not available to Communication majors.)

Documentary Video Minor
CMAC's Minor in Documentary Video is valuable for UArts art and design students, performing artists, and those interested in creativity, media and business. You'll learn the video production skills (camera work, sound, editing) to show others what you’re doing and to describe the world around you. (The minor is not available to Communication majors.)

E-Music Minor
CMAC's E-Music Minor prepares you for a variety of highly entrepreneurial careers - from entertainment and product development to creative and production work in the recording and musical fields.  This minor offers Multimedia or Music majors the opportunity to:
• Create electronic and experimental music
• Produce, package, and distribute music using internet technologies
• Design electronic instrumental interfaces

E-Publishing Minor
CMAC's E-Publishing Minor is designed for students who wish to start their own online publishing ventures, become freelance writers, or work with online publishing enterprises. This minor introduces you to the skills required for the business of writing and publishing online.
• Strengthen your writing skills
• Develop your public writing voice
• Sharpen your writing style
• Develop an understanding of the basics of businesses, especially those based on online publishing – webzine, web radio, weblog, or web video.
(The minor is not available to Communication majors.)

Game Design Minor
CMAC's Game Design minor is beneficial for students who want to work in online advertising, interactive web drama, interactive art, electronic publishing, or the game industry.The minor explores the principles that make games work and make them fun – and will help you understand the importance of games in our world.  Learn to:
• Construct logical narratives and rules for an active gaming space
• Develop skills in interface and experience design
• Explore the theory of games as social and psychological interactions
• Write and program games
• Complete a fully functioning prototype for an original game.
(The minor is not available to Communication majors.)

Information Architecture Minor
CMAC's Information Architecture Minor is for students interested in developing web sites. You'll learn the highly-marketable skill of developing content management systems for the Web. You'll also:
• Develop an understanding of user workflow, information design, and interactivity
• Learn to create easy-to-use interfaces and information spaces 
(The minor is not available to Multimedia or Communication majors.)

Multimedia Minor
CMAC's Minor in Multimedia teaches you the skills, concepts and tools to use the web as both a creative and expressive art form. You'll create media-rich, multi-sensorial, interactive experiences and:
• Use the power of visual language to convey messages and meaning
• Explore the elements of time and space to convey messages and meaning through type, image, and sound for the screen
• Develop an understanding of the theory and practice of interface design
• Create your own interactive web site, interactive game or site-specific installation
(The minor is not available to Multimedia or Communication majors.)

Narrative Video Minor
The Narrative Video Minor in CMAC is for students who want to be editors, producers and directors in TV or film. It's also advantageous for creative and performing arts. The minor explores digital video as a medium for storytelling - you’ll develop skills in the areas of:
• Video production
• Scriptwriting
• Storyboarding
• Editing
• Sound design
• Directing and producing.
 (The minor is not available to Film/Digital Video or Communication majors .)

UArts Screenwriting Minor
CMAC's Screenwriting Minor teaches you what you must know if you wish to write scripts for motion pictures and episodic television. It's beneficial for those who want to work in advertising or the performing arts. Providing you with an understanding of the craft, you’ll start with scene exercises, move to short scripts and then on to a feature  length screenplay.  Underlying your exercises, you’ll learn the basics of screenwriting:
• Story structure
• Character
• Plot and beat
• Dramatic conflict
• Dialogue
You'll also learn the importance of a verbal “pitch” as a means to sell your script.
(The minor is not available to students Writing for Film and Television or Communication majors.)

Web Design Minor
The Web Design Minor in CMAC serves as an introduction to the skills, concepts, and tools required if you wish to use the web to create, communicate or begin a career in the area of web design.  As a student, you’ll learn how to:
• Collaborate
• Take advantage of interactive design
• Use time, space or motion to convey meanings; program; or tell interactive stories
• Design and build interactive web sites
(The Web Design minor is not open to Communication majors.)
 
Web Design and Development
If you're majoring in or enrolled in the Web Design minor, CMAC's Web Design and Development minor provides the skills, concepts, and tools you’ll need to  to take advantage of today’s Web 2.0 processes and technologies, especially those based upon dynamic Web applications. You’ll learn how to
• Use, edit and design sound as part of the process of developing an online presence
• Develop skills in client and server side programming and relational database design
• Create interactive web based solutions

Web Drama Minor
CMAC's Web Drama Minor teaches you to apply dramatic storytelling techniques to the web. You’ll learn how to combine the writing skills required for TV, film or video with those required in an interactive, web-based environment.  You'll focus on:
• Fundamentals of scriptwriting and interactivity
• Basic video and animation techniques
• Applying the principles of storytelling to the web Upon completion of the program, you will have written and produced a dramatic story that is suitable for web distribution. (The minor is not available to Communication students.)